Hip Hop U empowers adolescents through music to secure their own health and wellbeing.


Young people have the creativity and confidence to positively shape their futures.


Hip Hop U is a programme using the power of hip hop and rap as a tool for growing adolescent self-efficacy and agency in engaging with their own health and wellbeing.

The Hip Hop U programme is based on 8 years of learnings (through monitoring and evaluation, as well as qualitative research) from the Hip Hop Science Spaza initiative as well as the Hip Hop Health programme, both initiatives of Jive Media Africa.


Even when excluded from critical services and denied their basic rights, adolescents can be resourceful, courageous, and well aware that their futures depend not only on what we can do for them, but on what they can do for themselves”


“Community music is an intentional intervention, involving skilled music leaders, who facilitate group music-making experiences in environments that do not have set curricula. Here, there is an emphasis on people, participation, context, equality of opportunity, and diversity.” (Higgins, 2012)

“In communities enveloped in social problems … parents often lose hope for the future of their children. Performances give parents and other community members the opportunity to witness the potential, vibrant energy and resilience of their children, whilst also allowing children to enjoy the communities’ enthusiastic response to their accomplishments.” (Oosthuizen et al., 2007)

“Hip Hop U is operated in partnership with the Yazi Centre for Science and Society in Africa (NPO – No.) and is an initiative of Jive Media Africa, a leading pioneer in science engagement working with national and international clients to translate science and research for a wide range of public audiences.”

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